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眼鏡 - 新しいビジネスモデル Glasses - new business model

眼鏡 - 新しいビジネスモデル
Glasses - new business model
Brillen - neues Geschäftsmodell
Lunettes - nouveau modèle d'affaires

The recipe: No optician sales, own design, working closely with an Italian manufacturer and direct sales to the final customer.

VIU distributes the glasses through fashion stores because that’s where they believe eyewear belongs: in a design context that offers rich fashion expertise giving you the style advice you never found at an optician.

+ Designer eyewear
+ Price CHF 195 (about 180 Euro)
+ Prescription lenses included in the price
+ Swiss Design
+ Handmade in Italy
+ Virtual try on
+ Free fitting at home or at a partner store
+ Only in Switzerland and Germany for the moment

VIU consciously does not want to imitate big labels and or follow typical mass production processes. Instead VIU want to create an emotional product that provides lasting value for the customers, partners and society.

Thank you for reading

Sepp Faessler

Implementing your ideas for the future, fascinates us!

+ Business development.
+ Global dedication.
+ Swissness.
+ Do business in Europe.
+ High quality services.
+ Free 1/2 hour Phone - Skype Consultation.
+ コンサルタント・EU スイス 素晴らしい情報、答えと結果!
+ 30分間 の電話 - スカイプ コンサルティングは無料。

If you have any questions...

The Team