Omotenashi is more than a buzzword.

Omotenashi the Japanese word for hospitality!

The word means much more:

+ The attitude towards the company, the customer and the supplier.
+ Every customer is a guest. 
+ Not only true for the hospitality industry, but also for all industries.
+ Unsolicited / unexpected actions for the customer.
+ Trying to exceed customer expectations.
+ Contribution, to increase sales with something different and / or better.
+ Improving is not necessarily, exclusively reflected in a price increase.

Omotenashi can also be called service engineering included / recognized at the time of research and development of a new or existing product / service.

Probably in these days “soft power”, “Omotenashi” a most charming, effective and successful Japanese business strategy.

http://www.kanebo.com/beautyadvice/omotenashi/omotenashi.html
http://www.omotenashi-japan.com/omotenaship http://www.comp.tmu.ac.jp/smmlab/research/service_e.html

いつもたくさんのいいね、コメントありがとうございます。今日も1日よろしくお願いします。

Sepp Faessler

http://www.swf-technology.ch/

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