Japanese retail company
Entreprise de vente au détail japonaise
Muji is distinguished by its design minimalism, emphasis on recycling, avoidance of waste in production and packaging, and no-logo or "no-brand" policy.
Muji started with 40 products during the 1980s, their products range from stationery, and clothing for men and women, to food items and major kitchen appliances and has even included an automobile. Its primary business includes Café Muji, Meal Muji, Muji Campsite, florist and home furnishing; the company has also engaged in architectural project such as the Muji houses.
It is positioned as a "reasonably priced" brand, keeping the retail prices of products "lower than usual" by the materials it selects, streamlining its manufacturing processes, and minimizing packaging.
Muji has stores in:
Europe: U.K, France, Ireland, Sweden, Italy, Germany, Spain, Portugal, Poland
Asia Pacific: Japan, Hong Kong, Singapore, Korea, Taiwan, China, Thailand, Indonesia, Philippines, Malaysia, Kuwait, Kuwait, UAE, Australia, India, Saudi Arabia, Bahrain, Qatar
North America: United States, Canada
PS: A very successful Japanese company.
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Asia, Japan - 営業開発・EU ・スイス