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拡張現実、車 Augmentedreality, cars


Augmented reality, cars

Erweiterte Realität, Autos

Réalité augmentée, voitures


Transforms the windshield into a new medium for information:


WayRay is a technology company with offices in Switzerland and Russia. It develops navigation systems for cars using augmented reality technology, as well as a software and hardware collecting information about driving and correcting the behavior of the driver.


Element - a device that includes a gyroscope, an accelerometer and Bluetooth and GLONASS / GPS modules, it connects to theOBD-II port and collects information about the driver's behavior, speed, fuel consumption and vehicle condition.


Navion - a navigation system for cars which uses augmented reality technology. The device includes a transparent holographic film, which is applied to the windshield of the car, and a laser projector, which displays.



The award-winning company was founded 2012 and is headquartered in Lausanne Switzerland with offices in Moscow, San Francisco, well as China.


PS: Accordingto Vitaly Ponomarev, company’s founder, the idea of a device that projects navigational information on the windshield of the car came to him after the accident into which he got when he was distracted by the GPS navigator.


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